Is Your App Guesswork? A/B Testing the Truth in React Native

Violina Popova

Software Developer at ClipMyHorse.TV

With a passion for creating seamless cross-platform experiences, my journey in tech started not with programming, but as a consultant in the tech industry. The desire to build and innovate led to a shift in focus towards software development, particularly mobile app development, where the thrill of solving complex problems and crafting user-friendly applications became a calling. Co-founding Frontend Queens was a natural extension of this journey, inspired by a commitment to inclusivity in tech. This community was born from the belief that everyone, especially women, should have the opportunity to thrive in technology. By fostering a supportive environment, we aim to empower women to break barriers and pursue fulfilling careers in this ever-evolving field.

Is Your App Guesswork? A/B Testing the Truth in React Native

Is your app built on guesswork or backed by real data? Violina Popova (Software Developer at ClipMyHorse.TV) shares how her team uses A/B testing in React Native to move from intuition-driven development to truly data-driven decision-making.

▪ How ClipMyHorse.TV discovered that removing free trials increased paid subscriptions by 25%

▪ Designing meaningful experiments: from hypotheses to control and variant groups

▪ Handling challenges like app store delays, gradual rollouts, and feature kill switches

▪ Avoiding common pitfalls: starting too big, ignoring significance, and forgetting to clean up old experiments

▪ How a culture of continuous experimentation improved app ratings from ~2.5★ to over 4.5★

This talk shows how experimentation transforms products, helping developers validate ideas, reduce risk, and build features that truly matter to users.